business functions

Marketing

Reaching existing and prospective customers through AI

AI and marketing are a match made in heaven. On the one hand, marketeers are faced with data about customers, transactions, products, etc. Such data can be gold, but only if transformed in action or insight. On the other hand, AI models become better when fed with data. No surprise that marketing and sales are the business area where AI is driving the highest value (source: The Economist). AI can properly unlock the value of marketing data by transforming data sources into insights or actions, and therefore help marketeers find new sources of growth or revenue.

Kantify has a track record in helping marketeers:

  • Develop a data driven customer retention plan by focusing on actions that will bring the highest ROI
  • Improve customer journey and drive sales by proposing the right product to the right customer at the right time (product recommendation)
  • Analyze the sentiment towards their company in customer reviews or messages by doing sentiment analysis
  • Define the optimal price for their products to drive revenues, online or offline, in real time or at a regular frequency, depending on the customer/segment
  • Monitor the visibility of their brand in specific medias or videos by spotting their logo

In this section, we are presenting some of our marketing use cases, and sharing news of AI in marketing.

Use Cases

Customer Churn
Predicting and preventing customer churn through machine learningRead More
Automated Document Analysis
Automating document treatment using machine learningRead More
Image Analysis
Understanding and extracting content from images and videosRead More
Personalized Recommendations
Recommending the right products or services to your customers or stakeholders using machine learningRead More
Price Optimization
Optimizing the price you set for products and services through machine learningRead More
Sentiment Analysis
Analyzing customer sentiment through machine learningRead More

Insights

How AI can help companies in times of crisis
We selected four ways in which Artificial Intelligence can help reduce profit loss, and help your business exit the crisis even stronger than before. Read More
5 ways AI is used to fight COVID-19
We explain how AI has become one of humans’ ace cards in handling the COVID-19 crisis.Read More
Artificial Intelligence and the COVID-19 Black Swan
COVID-19 has been named a Black Swan, but it was predictable. Here is why and how.Read More
Preparing for an AI Proof of Concept
We explain what is a Proof of Concept, and how can it be leveraged in order to minimize risk and maximize ROIRead More
Who should be your AI project manager
We share some lessons we learned from running AI projects, on how to appoint the best person in charge of your new AI project managementRead More
5 key resources to get started with AI
Five online resources to help you learn AI and Machine Learning, whether you are a tech geek or simply just beginning to dive in the world of AIRead More
Short overview of Machine Learning techniques
In this article we cover four major types of machine learning techniques, we explain their applications and help you differentiate themRead More
Artificial Intelligence for price prediction
We explain what is price forecasting, how AI can help and what are the business benefits of AI for price predictionRead More
What are the main errors to avoid when starting in AI as a company?
We have listed some errors to avoid before planning AI implementation in your businessRead More

Our Experts

Segolene Martin
CEO and founding partner at KantifyGet in Touch
Nik Subramanian
CTO and founding partner at KantifyGet in Touch

News

Trophées Montaigne 2020 : Our CEO wins the Trophée ‘Enterprise'
Our CEO Ségolène Martin was awarded the Trophy Montaigne for the category ‘Enterprise'.Read more
Kantify selected as Belgian Digital Champion by the Belgian Association of Marketing
Our CEO, Segolene, presented our solution in hyperpersonalized marketing at the BAM event on Belgian Digital ChampionsRead more
Kantify explains hyperpersonalized marketing on Radio La Premiere
Our CEO, Segolene, was interviewed by RTBF - La Premiere, concerning hyperpersonalized marketing.Read more
Kantify is a proud international representative of Belgium’s AI industry
Kantify has been selected by the Belgian Foreign Trade Agency in its yearly publication about Belgium's leading companies.Read more
Meet us at Revenue Boulevard (26/02)
Our CEO, Segolene, will hold a presentation on the impact of AI on marketing and sales.Read more
Joint publication with the European Pricing Platform
We are announcing today a joint publication with the European Pricing Platform, the leading organization gathering pricing professionals.Read more
Kantify algorithms make marketing intelligent
Our CEO, Segolene, has been interviewed by DataNews concerning the impact AI can have on marketing.Read more

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Machine learning and AI in the chemical industryDiscover
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Machine learning and AI in Consumer ProductsDiscover
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Machine learning and AI in financial servicesDiscover
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Machine learning and AI in the healthcare industryDiscover
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Machine learning and AI in logisticsDiscover
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Machine Learning and AI for NGOsDiscover
Retail
Machine learning and AI in retailDiscover
Technology
Machine learning and AI in technologyDiscover

Related Business Functions

Sales
Increasing revenue through AIDiscover
Operations
Efficient and streamlined operations through AIDiscover