business functions

Marketing

Reaching existing and prospective customers through AI

AI and marketing are a match made in heaven. On the one hand, marketeers are faced with data about customers, transactions, products, etc. Such data can be gold, but only if transformed in action or insight. On the other hand, AI models become better when fed with data. No surprise that marketing and sales are the business area where AI is driving the highest value (source: The Economist). AI can properly unlock the value of marketing data by transforming data sources into insights or actions, and therefore help marketeers find new sources of growth or revenue.

Kantify has a track record in helping marketeers:

  • Develop a data driven customer retention plan by focusing on actions that will bring the highest ROI
  • Improve customer journey and drive sales by proposing the right product to the right customer at the right time (product recommendation)
  • Analyze the sentiment towards their company in customer reviews or messages by doing sentiment analysis
  • Define the optimal price for their products to drive revenues, online or offline, in real time or at a regular frequency, depending on the customer/segment
  • Monitor the visibility of their brand in specific medias or videos by spotting their logo

In this section, we are presenting some of our marketing use cases, and sharing news of AI in marketing.

Use Cases

Customer Churn
Predicting and preventing customer churn through machine learningRead More
Automated Document Analysis
Automating document treatment using machine learningRead More
Image Analysis
Understanding and extracting content from images and videosRead More
Personalized Recommendations
Recommending the right products or services to your customers or stakeholders using machine learningRead More
Price Optimization
Optimizing the price you set for products and services through machine learningRead More
Sentiment Analysis
Analyzing customer sentiment through machine learningRead More

Insights

AI trends in 2020 : our selection
What can we expect from AI in 2020Read More
The state of AI in 2019: 3 discoveries you should know about
A collection of some of the great AI breakthroughs in 2019Read More
How to start with AI?
We explain some clear steps to undertake before starting an AI project.Read More
What is the ROI on AI?
We have gathered the facts about the ROI of AI to help decision makers clarify what can be its contribution to their business profitabilityRead More
What is a Proof of Concept (and how to make the most of it)?
We explain what is a Proof of Concept, and how can it be leveraged in order to minimize risk and maximize ROIRead More
What is Explainable AI?
Algorithms are making more decisions for us. Should we care about understanding how they come to their conclusions?Read More
5 ways AI is reshaping businesses
Lately, AI has opened a lot of opportunities for businesses. We explain 5 areas in which AI is reshaping businesses today.Read More
2 ways Artificial Intelligence can save traditional asset management firms
Robo Advisers and digital-first fintechs are disrupting traditional asset management firms. AI might just save them.Read More
Case Study: Amazon, Customer Retention and AI
We analyse Amazon's customer retention success story, and share business lessions on how the use of AI in sales and marketing can improve customer experienceRead More

Our Experts

Segolene Martin
CEO and founding partner at KantifyGet in Touch
Nik Subramanian
CTO and founding partner at KantifyGet in Touch

News

Trophées Montaigne 2020 : Our CEO wins the Trophée ‘Enterprise'
Our CEO Ségolène Martin was awarded the Trophy Montaigne for the category ‘Enterprise'.Read more
Kantify selected as Belgian Digital Champion by the Belgian Association of Marketing
Our CEO, Segolene, presented our solution in hyperpersonalized marketing at the BAM event on Belgian Digital ChampionsRead more
Kantify explains hyperpersonalized marketing on Radio La Premiere
Our CEO, Segolene, was interviewed by RTBF - La Premiere, concerning hyperpersonalized marketing.Read more
Kantify is a proud international representative of Belgium’s AI industry
Kantify has been selected by the Belgian Foreign Trade Agency in its yearly publication about Belgium's leading companies.Read more
Meet us at Revenue Boulevard (26/02)
Our CEO, Segolene, will hold a presentation on the impact of AI on marketing and sales.Read more
Joint publication with the European Pricing Platform
We are announcing today a joint publication with the European Pricing Platform, the leading organization gathering pricing professionals.Read more
Kantify algorithms make marketing intelligent
Our CEO, Segolene, has been interviewed by DataNews concerning the impact AI can have on marketing.Read more

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Machine learning and AI in Consumer ProductsDiscover
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Machine learning and AI in financial servicesDiscover
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Machine learning and AI in the healthcare industryDiscover
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Machine learning and AI in logisticsDiscover
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Machine Learning and AI for NGOsDiscover
Retail
Machine learning and AI in retailDiscover
Technology
Machine learning and AI in technologyDiscover

Related Business Functions

Sales
Increasing revenue through AIDiscover
Operations
Efficient and streamlined operations through AIDiscover