business functions

Marketing

Reaching existing and prospective customers through AI

AI and marketing are a match made in heaven. On the one hand, marketeers are faced with data about customers, transactions, products, etc. Such data can be gold, but only if transformed in action or insight. On the other hand, AI models become better when fed with data. No surprise that marketing and sales are the business area where AI is driving the highest value (source: The Economist). AI can properly unlock the value of marketing data by transforming data sources into insights or actions, and therefore help marketeers find new sources of growth or revenue.

Kantify has a track record in helping marketeers:

  • Develop a data driven customer retention plan by focusing on actions that will bring the highest ROI
  • Improve customer journey and drive sales by proposing the right product to the right customer at the right time (product recommendation)
  • Analyze the sentiment towards their company in customer reviews or messages by doing sentiment analysis
  • Define the optimal price for their products to drive revenues, online or offline, in real time or at a regular frequency, depending on the customer/segment
  • Monitor the visibility of their brand in specific medias or videos by spotting their logo

In this section, we are presenting some of our marketing use cases, and sharing news of AI in marketing.

Use Cases

Customer Churn
Predicting and preventing customer churn through machine learningRead More
Automated Document Analysis
Automating document treatment using machine learningRead More
Image Analysis
Understanding and extracting content from images and videosRead More
Personalized Recommendations
Recommending the right products or services to your customers or stakeholders using machine learningRead More
Price Optimization
Optimizing the price you set for products and services through machine learningRead More
Sentiment Analysis
Analyzing customer sentiment through machine learningRead More

Insights

15 ways AI can help customer experience
We explain 15 ways in which AI can lead to intelligent, informed and smarter Customer Experience Management.Read More
The value of retaining the right customers
Find out why customer retention and loyalty are so valuable, anticipate challenges in improving retention and know how to calculate the value of your customerRead More
Predicting Churn with Machine Learning
Predicting churn with Machine Learning: the essential steps in terms of data collection, machine learning techniques, and evaluation.Read More
What is hyperpersonalized marketing, and how it creates value
Hyperpersonalization of marketing has now become a trend. Read how it works and how companies can leverage it to create value.Read More
Facebook open-sources DLRM, a deep learning recommendation model
This recommendation model needs to help the AI community tackle challenges presented by recommender engines.Read More
Why companies increasingly use AI for their forecasts
One of our experts explains how AI changes the forecasting scene, comparing traditional methods to AI methodsRead More
Amazon launches AI-powered ‘Shazam for clothes’ fashion search
Amazon continues to dominate the e-commerce retail business and introduces a new feature that will enable customers to find similar clothes online.Read More
Can AI Nudge Us to Make Better Choices?
Human behaviours are more predictable and sometimes influenceable that we would like to admit. AI can remove this factor and help us make better choices.Read More
Exploring the value of emotion-driven engagement
Companies are continuously looking for new ways to enagage with their customers, what value could emotion-driven engagement have?Read More

Our Experts

Segolene Martin
CEO and founding partner at KantifyGet in Touch
Nik Subramanian
CTO and founding partner at KantifyGet in Touch

News

Kantify explains hyperpersonalized marketing on Radio La Premiere
Our CEO, Segolene, was interviewed by RTBF - La Premiere, concerning hyperpersonalized marketing.Read more
Kantify is a proud international representative of Belgium’s AI industry
Kantify has been selected by the Belgian Foreign Trade Agency in its yearly publication about Belgium's leading companies.Read more
Meet us at Revenue Boulevard (26/02)
Our CEO, Segolene, will hold a presentation on the impact of AI on marketing and sales.Read more
Joint publication with the European Pricing Platform
We are announcing today a joint publication with the European Pricing Platform, the leading organization gathering pricing professionals.Read more
Kantify algorithms make marketing intelligent
Our CEO, Segolene, has been interviewed by DataNews concerning the impact AI can have on marketing.Read more

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Machine Learning and AI for NGOsDiscover
Retail
Machine learning and AI in retailDiscover
Technology
Machine learning and AI in technologyDiscover

Related Business Functions

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Operations
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