Reaching existing and prospective customers through AI
AI and marketing are a match made in heaven. On the one hand, marketeers are faced with data about customers, transactions, products, etc. Such data can be gold, but only if transformed in action or insight. On the other hand, AI models become better when fed with data. No surprise that marketing and sales are the business area where AI is driving the highest value (source: The Economist). AI can properly unlock the value of marketing data by transforming data sources into insights or actions, and therefore help marketeers find new sources of growth or revenue.
Kantify has a track record in helping marketeers:
- Develop a data driven customer retention plan by focusing on actions that will bring the highest ROI
- Improve customer journey and drive sales by proposing the right product to the right customer at the right time (product recommendation)
- Analyze the sentiment towards their company in customer reviews or messages by doing sentiment analysis
- Define the optimal price for their products to drive revenues, online or offline, in real time or at a regular frequency, depending on the customer/segment
- Monitor the visibility of their brand in specific medias or videos by spotting their logo
In this section, we are presenting some of our marketing use cases, and sharing news of AI in marketing.