insights

AI translation boosted eBay sales more than 10 per cent

Language is a big barrier for many customers, thanks to AI translation articles that are posted in English can be immediately translated

If you are a sales executive looking for the proof that AI = ROI, you should read this. Researchers from Washington University found that the introduction of AI-powered translation in the US and Spanish speaking countries in Latin America increased Ebay’s sales with 10,9% in 5 years.

Thanks to the implementation of this AI application the language barriers between countries was overcome according to the researchers. For example, Spanish speaking visitors of the website do not have this barrier anymore, because products being described in English are now automatically translated to Spanish.

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