Amazon launches AI-powered ‘Shazam for clothes’ fashion search

Amazon continues to dominate the e-commerce retail business and introduces a new feature that will enable customers to find similar clothes online.

It is no secret that AI is a vital technology to Amazon's success. Here is one of the latest announcement of Amazon. The biggest online retail player is tackling the fashion industry with a new AI-driven tool: StyleSnap. StyleSnap gives users the possibility to take a picture or upload an image. Thanks to machine learning the solution will search for similar (matching the style in the photo) items on

A lot of other similar solutions exist in the fashion industry, so it remains to be seen if the AI-tool lives up to the expectations. But one thing is clear, AI is slowly revolutionizing the entire online retail industry. Amazon gives another example on how it leverages its data and technological capability.


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