Exploring the value of emotion-driven engagement

Companies are continuously looking for new ways to enagage with their customers, what value could emotion-driven engagement have?

Deloitte conducted a study examining the role that emotions play in consumer engagement. The research concluded with four key themes that emerged across the research data:

  • Emotional factors inspire brand loyalty: trustworthiness (83%), integrity (79%), and honesty (77%) are the emotional factors that consumers feel most align with their favourite brands.
  • Emotional connection requires developing two-way relationships between brands and customers that mirror human relationships.
  • Customers expect a consistent, contextually appropriate experience of brands across all interactions.
  • Customers find privacy very important thus it is very important knowing what (and when) data is okay to use in order to build and maintain trust with customers.

Click on the below (external) link to learn more !


Can AI Nudge Us to Make Better Choices?
Human behaviours are more predictable and sometimes influenceable that we would like to admit. AI can remove this factor and help us make better choices.Read More
Online ads can be targeted based on your emotions
The New York Times is now able to sell ads based on the emotion the reader will most likely feel while reading an article.Read More
AI translation boosted eBay sales more than 10 per cent
Language is a big barrier for many customers, thanks to AI translation articles that are posted in English can be immediately translatedRead More
Four ways AI can create new opportunities across companies’ value chains
There is no single way in which AI brings value, which can make it hard for companies to choose how they will implement AI.Read More
Emotional AI, explained
Emotional AI is a subset of AI that measures, understands, simulates and reacts to human emotionsRead More