insights

How The Times is achieving hyper-personalisation with “JAMES, Your Digital Butler”

JAMES uses data to get to know the habits, interests, and preferences of readers and will use this information to act as a digital butler.

Recently, we read about The New York Times using AI to find out the emotions their reader felt while reading their content. This week The Times released "JAMES", a digital butler, that will crack the mystery of audience engagement and brand loyalty. JAMES uses data to get to know the habits, interests, and preferences of readers and will use this information to act as a digital butler. AI shines in this field because, in order to predict in real time which content would be relevant to which customer, large volumes of data need to be processed in real time (data about how the reader interacts with the website and its preferences, interests etc…).

If you also have a case within your business where a lot of data should be processed to find insights in the same field as this article: recommender engines, contact us!.

Click on the below article to learn more !

Insights

Online ads can be targeted based on your emotions
The New York Times is now able to sell ads based on the emotion the reader will most likely feel while reading an article.Read More
Google’s Duplex Uses A.I. to Mimic Humans (Sometimes)
Google Duplex was introduced as a revolutionary new virtual assitant, for now humans are still in the loop in order to generate data.Read More
AI translation boosted eBay sales more than 10 per cent
Language is a big barrier for many customers, thanks to AI translation articles that are posted in English can be immediately translatedRead More
How Coca-Cola is using AI to stay at the top of the soft drinks market
Coca Cola has one of the best global brand recognition in the world, but this does not mean they do not continue to innovate on this aspect.Read More
McDonald's Is Buying a Decision-Logic Tech Company to Personalize Your Drive-Thru Experience
McDonald's is updating it menu boards thanks to AI, the menus will now change depending on weather, holidays or local preferences.Read More

Related Business Functions

Marketing
Reaching existing and prospective customers through AIDiscover