How The Times is achieving hyper-personalisation with “JAMES, Your Digital Butler”
JAMES uses data to get to know the habits, interests, and preferences of readers and will use this information to act as a digital butler.
Recently, we read about The New York Times using AI to find out the emotions their reader felt while reading their content. This week The Times released "JAMES", a digital butler, that will crack the mystery of audience engagement and brand loyalty. JAMES uses data to get to know the habits, interests, and preferences of readers and will use this information to act as a digital butler. AI shines in this field because, in order to predict in real time which content would be relevant to which customer, large volumes of data need to be processed in real time (data about how the reader interacts with the website and its preferences, interests etc…).
If you also have a case within your business where a lot of data should be processed to find insights in the same field as this article: recommender engines, contact us!.
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